Latin America

Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…

Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…

In 2023, volumes sales are expected to register further volume decline. Consumers prefer the convenience of RTD options and also perceive concentrates as being a staid, old fashioned product area, with little innovation. As such, concentrates are…

The warmer climate of 2023, attributed to El Niño at the year's onset and in the latter half of the year, resulted in a notable surge in soft drinks consumption. This had a significant impact on carbonates, which consumers perceive as one of their…

The 2017 imposition of taxes on sugary beverages has led to the emergence of a price gap between regular cola carbonates and reduced sugar cola carbonates, which has made reduced sugar variants more economically attractive. With high inflation having…

Carbonates saw a surprisingly strong sales performance over the review period, in both the off- and on-trade channels, with volume growth remaining positive for the second consecutive year. Consumers have continued to purchase carbonates as unit…

While carbonates continues to be the most popular soft drink in Bolivia, it has reached maturity and volume growth is expected to be muted in 2023. Continuing population growth supports volume sales. but overall carbonates is expected to be the…

The year 2023 witnessed a notable surge in average temperatures across the country, attributed to El Niño at the year's onset and in the latter half. This resulted in significantly heightened heat sensations compared to previous years, prompting an…

A substantial surge was seen in the average unit price of bottled water towards the end of the review period, with the category recording higher average unit price increases than virtually all other categories of soft drinks over the course of 2022…

Bottled water was fortunate not see the high unit price increases experienced by other soft drinks categories in recent years, leading to steady consumer demand and robust growth in volume terms. Both the off- and on-trade channels enjoyed growth in…

Bottled water is expected to register healthy volume growth in 2023. Also, with prices being stables, this also contributes to maintaining volume growth. Climate change is also having an effect, with higher temperatures leading to increased demand…

Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…

The Colombian economy began its recovery in the latter half of 2021. This growth was fuelled by fiscal stimulus measures implemented in 2021, rising oil prices, and a surge in food and beverage exports, which recorded a significant increase in 2022.…

Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…

RTD coffee continues to experience robust growth in off-trade volume sales in 2023, building on the success of 2022, when sales were boosted by hot summer weather and effective online marketing campaigns, despite remaining a niche category. The…

The demand for juice in off-trade volume terms has been slowing down in 2023 as the Colombian tradition of home-made natural fruit juice remains strong, especially in light of economic constraints. Juice continues to be associated with perceptions of…

The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower…

Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…

Soft drinks producers have faced mounting challenges due to rising input costs and supply chain disruptions, including soaring energy prices, bottlenecks in the supply chain, and escalating prices of primary packaging materials. Despite experiencing…

The exceptionally warm weather in 2023, coupled with the El Nino phenomenon intensifying and tap water quality issues, led to a surge in bottled water consumption. This category, one of the few within soft drinks to experience notable growth in both…