Latin America

Consumers were impacted by high inflation and rising prices in 2022 and increasingly opted to reduce their spending or seek out promotional deals to budget effectively. Dominicans sought out retailers and channels that offered the greatest return on…

Retailing in Costa Rica was challenged in 2022, with rising inflation and price hikes impacting consumer buying habits. In addition, high levels of unemployment in the country continued to impact household budgets, shaping purchasing decisions. This…

The Colombian economy began to recover in the second half of 2021, and growth reached 7.5% by the end of 2022, fuelled by fiscal stimulus, increased oil prices and a boost in food and beverages exports, which registered a 24% increase. However,…

A slow year in 2023 was a significant challenge for retail in Chile. Elevated inflation and steady price rises continued to impact the retail industry, leading to a steep drop in demand from consumers, who looked to postpone purchases as much as…

Despite multiple challenges in 2023, retail in Brazil maintained current value growth. 2023 began with the return of Luiz Inácio Lula da Silva as President of the Republic of Brazil and, shortly thereafter, the attacks of 8 January occurred, with…

The country continued to emerge out of the Coronavirus (COVID-19) pandemic in 2022. With the relaxation of restrictions on movement and socialisation, shoppers returned to physical stores, driving the ongoing recovery of sales in categories that were…

In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…

The make-up of e-commerce in Uruguay and the current retail environment has resulted in third party merchants holding considerable value share in the channel. Beyond those third party merchants, grocery retailers have a strong share. Henderson &…

In 2023, rising inflation, combined with political uncertainty and economic recession has curbed retail e-commerce sales in Peru to some extent. However, this channel is still in developing in Peru, with retail e-commerce accounting for only…

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…

Historically, online spending by Ecuadorians has been primarily focused on services and entertainment. However, consumption patterns in this area changed dramatically during the COVID-19 pandemic, with people increasingly choosing to purchase…

While higher retail prices and lower spending power led to more conscious consumption in 2022, special promotional days provided a welcome boost to value sales throughout the year. Black Friday hosted between the 24 and 27th of November was such an…

While e-commerce sales saw significant growth in 2021, in 2022, growth was boosted even further, with strong double-digit value retail growth recorded. Online sales are well developed in Costa Rica in regional terms but remain immature in global…

In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events,…

Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…

The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…

Before the outbreak of the Coronavirus (COVID-19) pandemic, e-commerce purchases of goods were largely made via foreign websites, such as Amazon or other similar sites. However, with the development and strong promotion of domestic e-commerce…

Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…

Following the outbreak of COVID-19, restrictions on travel and socialising heavily impacted certain non-grocery retailers, as consumers were confided to the household. With the risk of COVID-19 reducing, the government has lifted restrictions on…