Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
2023 saw improved growth rates in both volume and current sales for overall sun care in Guatemala, compared to the previous year. All segments recorded rapid and robust rises as the sun care category remained one of the most dynamic within beauty and…
Sun care has been seeing double-digit current value growth in Chile since 2020. Although there was a notable slowdown in the rate of increase in 2023 compared with the previous few years, it remained significant – in the double digits. The slowdown…
Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…
Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…
Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of…
Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…
Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products…
In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…
In 2023 men’s grooming Guatemala saw men regulating their purchases with cheaper product choices given high inflation. Shaving is a common habit among Guatemalan men, especially for the older generations who believe a habit a shaved face gives the…
Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…
Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…
During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their…
Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…
During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…
Volume and current value sales slowed for fragrances in Guatemala in 2023. Fragrances saw a dramatic drop in demand at the start of the pandemic in 2020 but begin to rise again in 2021. However, the high inflation of 2022 and 2023, with retail price…
Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…
2023 saw depilatories rise in both volume and current value terms in 2023. During the pandemic and its lockdowns, local consumers spend more time at home and there was reduced need to remove body hair, undermining sales. Subsequently, and with the…
Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…
Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices…
Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…