Large cooking appliances is expected to climb out of the current negative volume slump and return to positive retail growth over the forecast period. This will be supported by the rapid urbanisation and modernisation of Vietnamese households, along with growth in the middle-class population, all combining to grow the audience segment seeking to upgrade their kitchens and invest in more advanced large cooking appliances, being those which offer the most convenience and efficiency.
Overall, consumers are seeking large cooking appliances which offer premium features and quality, whilst still remaining at affordable prices. As such, players are aiming to strike a balance between high-quality features and competitive pricing.
Large cooking appliances see ongoing potential for sales thanks to cross-category growth trends. Omnichannel strategies have potential to develop further in large cooking appliances, as consumers tend to prefer to see the appliances in real life, in-store, in the first instance; after which they sometimes seek the best prices and discounts online to make their actual purchases.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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