Kano in Nigeria

July 2023

The Kano in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Kano in Nigeria is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Kano in Nigeria helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Kano in Nigeria market research report includes:

  • Major Kano cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Kano in Nigeria in Kano report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Kano?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Kano in Nigeria

HEADLINES

Chart 1 Kano City Scorecard Rankings Among 146 Middle East and Africa Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key Kano Population Indicators Compared to Nigeria and Middle East and Africa 2022
Chart 3 Kano Population Growth Compared to Nigeria and Middle East and Africa 2017-2027
Chart 4 Kano Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 Kano Population by Age and Sex 2022
Chart 6 Kano Consumer Expenditure per Capita Compared to Nigeria and Middle East and Africa 2017-2027
Chart 7 Kano Consumer Expenditure Structure 2022
Chart 8 Key Kano Digital Consumer Statistics Compared to Nigeria and Middle East and Africa 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in Kano 2017-2027
Chart 10 Kano Disposable Income per Household Compared to Nigeria and Middle East and Africa 2017-2027
Chart 11 Number of Households by Disposable Income Band in Kano 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Kano: 2017-2027
Chart 13 Kano Household Possession of Kitchen Durables Compared to Nigeria and Middle East and Africa 2022: % of Households
Chart 14 Kano Possession of Entertainment Electronics Compared to Nigeria and Middle East and Africa 2022: % of Households
Chart 15 Kano Household Possession of Other Durables Compared to Nigeria and Middle East and Africa 2022: % of Households
Chart 16 Kano GDP per Capita Compared to Nigeria and Middle East and Africa 2017-2027
Chart 17 Kano Real GDP Growth Compared to Nigeria and Middle East and Africa 2017-2027
Chart 18 Kano Inflation Compared to Nigeria and Middle East and Africa 2017-2027
Chart 19 Kano Labour Indicators Compared to Nigeria and Middle East and Africa 2022
Chart 20 Economically Active Population and Unemployment Rate in Kano 2017-2022
Chart 21 Kano Labour Productivity Compared to Nigeria and Middle East and Africa 2017-2022
Chart 22 Number of Airport Passengers in Kano 2017-2022
Chart 23 Kano Transport Possession Compared to Nigeria and Middle East and Africa 2022: % of Households
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