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English, Dutch,�Flemish
As a Senior E-Commerce Analyst, Ying dives deep into the product by providing accurate data on how the best-in-class e-commerce retailers in the biggest consumer markets are performing.
Ying works directly on Euromonitor's E-Commerce product with a focus data building, e-commerce research and brings direct experience in Euromonitor's multi-source retailing research. With past experience at Amazon, he provides an insider view of a leading online marketplace. Together with traditional research methods and new data sources, Ying provides a key bridge between traditional and digitalised market research.
Despite the challenges faced since the pandemic, the Latin American fashion industry has proven to be resilient. By 2022, sales had surpassed 2019 levels, both in dollar and unit terms. The pandemic brought retail shifts to the regional industry benefiting retail e-commerce the most: this channel’s share jumped from 5% in 2019 to 14% in 2023. However, physical stores are still appealing to consumers in the region, forcing brands to carefully think their omnichannel strategies.
The retail landscape is continuously transforming in response to evolving consumer needs. Retailers must introduce new concepts to adapt to changing shopping behaviour and market conditions. In 2023 retailers’ new launches were around five key areas: New Digital Interfaces, Responsible Retail, Simplified Shopping, Experiential Retail and Data-Driven Retail. These five themes encompass trends that are expected to have the most influence on the development of new concepts within the retail sector over the next five years.
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.