Nik Allen Sr Analyst
chicago
English
About Nik
Nik is a researcher in food and drinks for the US, assessing market sizes, brand shares, and general trends in consumer and company behaviour.
Expertise
Nik comes to Euromonitor with years of experience in the alcoholic drinks industry, focused on production, innovation and strategy. He translates his expertise in supplier, producer, and consumer trends in the beer industry to fmcg spaces overall. Nik previously worked in beer and yeast production, diversifying his expertise between quality control, innovation, technical sales, logistics, and process improvement.
Recently Published Work
Top Drink Trends at the IFT FIRST Conference
Nik Allen
As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.
Top Three Drinks Trends from the National Restaurant Association Show
Dorothy Calba
The 2023 National Restaurant Association (NRA) Show brought together companies and foodservice operators to showcase the latest trends in the food and drinks industry. With the COVID-19 pandemic still in the memory of many, the show was a vibrant way to look into the future of foodservice and drinks in general.
The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
Nik Allen
Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.