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Frida Polyak

Frida Polyak Consultant

london

English, Hungarian

About Frida

Frida is a member of Euromonitor’s Innovation practice, where she provides strategic insights on consumer behaviour, innovation strategy, new product launches and shifting trends driving innovation.

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Expertise

Frida is a Consultant at Euromonitor International. Based in London, she focuses on Innovation, Megatrends and Global Consumer Trends. In her previous role, Frida was responsible for leading consumer finance research in the Western Europe region. Prior to joining Euromonitor, Frida completed her master's degree in Sociology at The London School of Economics (LSE). She holds a bachelor's degree in Marketing and has work experience in the telecommunications industry.

Recently Published Work

Article

Winners of Innovation: Key Markets, Categories and Retailers for NPD

Egle Tekutyte

Egle Tekutyte

18 Apr 24

On World Creativity and Innovation Day, a global UN day celebrated on 21st April, Euromonitor International provides insights on the most innovative countries, product categories and retailers, based on new product launches across global digital shelf. Monitoring new launches and their development empowers companies to identify opportunities and invest in innovation strategically.

Article

Exploring Innovation in Beauty and Personal Care

Frida Polyak

Frida Polyak

8 Apr 24

Beauty and personal care is one of the most innovative industries with over 25% of new brands launched in this space, according to Euromonitor International’s Innovation tool, which tracks new product development across the 50 most disruptive FMCG categories.

Article

Monitoring NPD to Understand Innovation Trends in Consumer Health

Frida Polyak

Frida Polyak

1 Mar 24

Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.

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