After local player Mio withdrew from in-car electronics and Papago moved towards drive recorders, Garmin continues to dominate in-car entertainment sales in Taiwan due to its navigational accuracy, long-term trustworthy brand image and higher visibility in retail channels, including the leading distribution channel, car workshops (other non-grocery retailers), as well as exclusive Garmin outlets.
Several brands have been seeking to expand into other consumer electronics categories in Taiwan by developing products in wearables, including activity wearables and medical-related wearables.
In November 2021, the Taiwanese consumer government decided to extend the period of current subsidies to encourage scrapping older vehicles. The Ministry of Finance will reduce the commodities tax for new cars and provide compensations of up to TWD 50,000 per vehicle, expected to last until January 2026.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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