Many young urban consumers are turning to fast food because of its easy availability, and/or a lack of skill or time to prepare food at home. However, regular consumption of fast food in India has resulted in an increase in gut-related problems, including stomach acidity and digestion issues.
In recent years, consumers have been examining their diets more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to animal-based products, and foods that align with a specific type of diet.
India has been seeing a shift in dietary habits along with the population transitioning from rural to urban areas, which has been leading to an increased dependence on packaged food. This has resulted in a rising number of health issues amongst the population.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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