In 2023, volume sales of hot drinks grew across the market, benefiting from the full reopening of society and the economy in the wake of the pandemic. This in turn stimulated industry players into innovating.
The hot drinks market is experiencing growth driven by ongoing advancements in flavours, blends, and brewing techniques. The introduction of new products, limited editions, and distinctive variations of hot beverages capture consumer interest and generate enthusiasm, leading to increased product experimentation and repeat purchases.
Historically many of Cambodia’s citizens are of Chinese ancestry, a factor that influences Cambodian culture. For instance, hot drinks have a strong association with rituals and traditions, enhancing their attractiveness.
Coffee and tea are typically bought by all income groups in Cambodia, with products available to suit all budgets. Low socioeconomic groups often opt for unpackaged tea or coffee, particularly in rural areas, although this is slowly changing as income levels increase.
There have been notable advances in the country’s infrastructure in both urban and rural areas. National roads, bridges, electricity connections, and other infrastructure components have undergone continuous improvements.
At the end of the review period, there was a growing trend in Cambodia towards hybrid hot drinks that combine different types of hot drinks as Cambodian preferences for such beverages continue to evolve. Examples of these hybrids include blends of coffee and tea, coffees infused with herbal teas (in Cambodia there is a variety of domestic herbal teas such as those made from saffron or ginger), or hot chocolates with unique flavour combinations.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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