Retail e-commerce continued to gain share of distribution in homewares in 2022, and the channel is expected to continue to see growth throughout the remainder of the forecast period; albeit at a slower rate than it did during the pandemic. Turkish consumers prefer to touch and feel furniture, and this preference also extends to homewares.
While inflation is expected to ease slightly in Turkey over the forecast period, price rises for other reasons, such as a 40% higher minimum wage, and rising raw materials prices, will continue to exert pressure on consumers’ purchasing power. In 2022, lower purchasing power drove consumers to opt for fewer pieces of homewares, and smaller sets featuring just the essentials, as well as homewares made from less expensive materials, such as plastic, and this is likely to continue.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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