With wireless speakers and headphones continuing to improve their sound quality, home audio and cinema products are becoming increasingly redundant, as they are losing their differentiating selling point. While these competing products offer added advantages, such as portability, which is an important quality in a society that is increasingly characterised by mobility, products in home audio and cinema are restricted to use in the home.
Although home audio and cinema products are becoming obsolete for the broad masses in Germany, they are still expected to remain relevant for niche consumer groups, such as music enthusiasts, who value the small differences in sound quality, and the opportunity to experience music to the fullest. Another possible niche consumer base could be gamers, who want to fully immerse themselves in their games, and have a three-dimensional sound experience.
A potential gamechanger for home audio and cinema could be the trend towards smart home. With more retailers embracing smart home, and smart home appliances becoming more affordable, they are becoming more accessible to the mass market in Germany.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See All of Our DefinitionsThis report originates from Passport, our Home Audio and Cinema research and analysis database.
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