In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing their living spaces.
Gardening in the United Arab Emirates is steadily gaining momentum as individuals and communities embrace the benefits of cultivating green spaces in the arid desert environment. Despite the challenging climate conditions, innovative gardening techniques such as hydroponics and vertical gardening are being employed to conserve water and maximise plant growth.
The competitive landscape of home and garden in the United Arab Emirates is characterised by high fragmentation, reflecting the business-positive environment where numerous brands thrive. Among consumers, trust in brands plays a pivotal role, leading to the leadership of established names such as Ikea and Home Centre across various categories, including homewares and home furnishings.
In the United Arab Emirates, offline channels remained the preferred choice for furniture purchases in 2023, driven by consumers' willingness to invest in high-quality, albeit expensive, furniture pieces. The desire for a trustworthy and credible shopping experience leads individuals to seek face-to-face interactions with sales staff, allowing them to touch and test furniture pieces before making a purchase.
Over the forecast period, technology is set to emerge as a cornerstone trend within home and garden in the United Arab Emirates, reshaping traditional practices and enhancing consumer experiences. One notable example is the development of hydroponic gardening.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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