HelloFresh SE in Cooking Ingredients and Meals

April 2024

HelloFresh is present in developed countries, where the level of urbanisation is high, leading people with busy lifestyles to seek quicker and more convenient eating occasions at home. This report delves into HelloFresh’s financial results and performance in key markets, as well as the competitive landscape. It also discusses some of the company’s future growth strategies, and identifies potential markets, as well as the drivers particularly impacting food kits and ready meals.

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This report comes in PPT.

Overview:

Euromonitor International's report on HelloFresh SE delivers a detailed strategic analysis of the company's business, examining its performance in the Cooking Ingredients and Meals market and the global economy. Company and market share data provide a detailed look at the financial position of HelloFresh SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HelloFresh SE.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of HelloFresh SE provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Cooking Ingredients and Meals research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
HelloFresh’s global footprint
HelloFresh is the leading player in food kits
Increasing market share is the largest contributor to HelloFresh’s growth
US has challenges, but still holds the biggest potential for further growth
Major multinationals dominate the ranking, with a few exceptions
HelloFresh gained share owing to its digital business model disrupting the industry
Nestlé is the closest competitor for HelloFresh
HelloFresh’s key categories and markets
HelloFresh’s key brands
North America is the largest market in meals and soups for HelloFresh
Food kits remains the core product, while ready meals gain ground in Australasia
The contribution to sales of food kits from COVID-19-related restrictions is coming to an end
HelloFresh is taking action to overcome the price barrier with Amazon in the UK
HelloFresh to focus on ready meals, but challenges are ahead
HelloFresh might lay aside the Asian market after withdrawal from Japan
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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