Global Market Overview of Poultry and Chicken

Delivery

This report comes in PPT.

Key Findings

Poultry industry outlook remains optimistic

Global production of poultry is projected to grow in the short to medium term, supported by the expanding demand for protein-rich diets, as well as advancements in poultry farming techniques and technology. The outlook, however, is subject to multiple risks, including potential disease outbreaks, surging input costs, intensifying regulations and trade disruptions.

Poultry to benefit from heightened consumer price-sensitivity

Despite gradually easing inflationary pressures, consumers maintain a cautious approach to their spending in the slow and uncertain economic environment. Consequently, consumers are showing a preference for more affordable meat proteins, which is expected to drive demand for chicken meat in the near future. Lower input costs further contribute to the affordability of chicken, enhancing its competitiveness in the market.

Rising demand for proteins to drive higher imports and intensification of production in developing countries

Strong population and income growth, coupled with rapid urbanisation and changing lifestyles in developing economies, particularly in Asia, is expected to boost animal protein consumption. In response to higher demand for inexpensive meat products, these markets are anticipated to see a rise in chicken imports, intensification of local poultry production and the development of vertical integration.

Poultry producers are facing intensifying sustainability pressures

In high-income countries, consumer demand for sustainably produced meat is on the rise, favouring environment-friendly, humanely raised and healthy produce. As a result, poultry producers face increasing pressure to meet standards for animal welfare, slow-growth practices, and non-GMO production, as well as antibiotic- and hormone-free methods.