Ferrero & related parties in Snacks

January 2024

Ferrero records growth in sales across all snacks categories globally in 2023 and continues to expand its portfolio with regular acquisitions across all categories. Seasonal confectionery remains an important part of the company’s core activity with careful tailoring to adapt to different markets. Ice cream is Ferrero’s newest category development in which it innovates regularly via its historical brands, Ferrero and Kinder.

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Overview:

Euromonitor International's report on Ferrero & related parties delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Ferrero & related parties, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ferrero & related parties.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ferrero & related parties provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
Top companies at a glance
Ferrero & related parties’ global footprint
The US surpasses other Ferrero markets with the acquisition of multiple top local brands
Ferrero expands into ice cream, confectionery and biscuits via consistent local acquisitions
In 2023, Ferrero expands into chocolate tablets with the Kinder tablet in Germany
Global leading snacks brands are set to maintain their positions over the forecast period
Ferrero acquisitions Fulfil and Eat Natural compete with PepsiCo’s cereal brand Quaker
Mondelez and Mars are Ferrero’s main competitors as they all play in chocolate confectionery
Key categories and markets
Key brands and markets
Ferrero’s top three chocolate confectionery markets see SKU increase during seasonal period
Ferrero opens a plant in Turkey to supply the country and other north African countries
In China, Ferrero focuses on emerging sales channels such as livestreaming as habits shift
In both chocolate and sugar confectionery, the US shows high forecast growth potential
Nutella biscuits are offered in multiple formats to increase visibility on retail shelves
Ferrero’s plain biscuit, Kjeldsens , sees its sales picking up in China and Hong Kong in 2023
In two years, Ferrero invests in snack bars with the purchase of a factory and two companies
North America becomes Ferrero’s first ice cream market in 2023 following Wells acquisition
Ferrero expands its ice cream portfolio via historical brands and targets all eating occasions
Halo Top, Ferrero newly acquired brand offers both indulgent and low calory ice cream
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
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