Diageo Plc in Spirits

April 2024

This global company profile assesses the performance of Diageo across the world, analysing the performance of its key brands, such as Crown Royal, McDowell’s No 1 and Johnnie Walker. It also looks at themes such as the importance of India to Diageo, the growth in RTDs (particularly in the US, the UK and Australia) and how, if and where Diageo’s focus on premiumisation will be successful.

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This report comes in PPT.

Overview:

Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
Top companies at a glance
Diageo’s global footprint
Company overview
Growth decomposition: Plenty of recent acquisition and divestment activity from Diageo
Diageo well placed to take advantage of consumer trends
Clear evidence of Diageo’s premiumisation
Evidence of polarisation in alcoholic drinks?
Focus on India: Moves by Diageo show focus on premiumisation
Plenty of new product development within RTDs for Diageo
Top RTD companies at a glance
Exposure to growth led by the US
What impact will different geopolitical scenarios have on sales of alcoholic drinks?
Alcoholic drinks will prove fairly resilient to external economic impacts
RTDs: A growing category for Diageo
Diageo has increased market share in the last three years, strengthening its lead
Competitor overlap
Key categories and markets
Key brands
Sales of Guinness recovering following impact of COVID-19
Asia Pacific dominates Diageo’s whisky sales, though volume sales fell between 2017-2022
McDowell’s No 1, Johnnie Walker and Crown Royal are key
China and India are key for future growth in whiskies
Positive performance overall for Diageo in white spirits between 2017 and 2022
Within white spirits, vodka sales exceed English gin sales for Diageo
Significant growth potential for vodka in emerging, less mature markets
Growth for Diageo within spirit-based RTDs in most regions across the globe
Spirit-based dominate Diageo’s RTD offer, except for in the US
Key summary
Projected company sales: FAQs
Projected company sales: FAQs

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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