Consumer Values and Behaviour in Argentina

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Argentina report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Argentina report answers:

  • How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Argentina purchase decisions?
  • Where and how do consumers shop in Argentina?
  • What health-related activities do consumers in Argentina participate in?
  • What megatrends should I focus on in Argentina (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer values and behaviour in Argentina
Consumers are troubled by the escalating expenses associated with everyday goods
Baby boomers feel comfortable expressing their identity with friends and family
Argentinians like to try new products and services
Millennials are most active when it comes to extensive research on the product they buy
Argentinians are more optimistic about their finances than their global counterparts
Baby boomers look forward to having more spare time
While at home, consumers in Argentina socialise and exercise
Safe location is the most appreciated home feature among Argentinian households
Argentinians prefer to cook or bake a dish themselves
Argentinians enjoy cooking less than their global counterparts
Busy millennials have the least time for cooking
63% of Argentinian consumers look for healthy ingredients in food and beverages
Baby boomers expect to arrange their own preferred working hours
Salary is the highest work priority in Argentina, especially for millennials
Maintaining  a clear boundary between professional and personal life is important
Constant virtual interaction with friends remains high
Millennials are most keen to study or listen to a lecture online
Relaxation while traveling is very important for Argentinians
Gen Z are least likely to look for value for money in Argentina
Consumers in Argentina engage in walking or hiking
Younger generations practice weight lifting/strength training
Consumers in Argentina are interested in meditation
More than half of Argentinian consumers worry about climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Baby boomers are the most active green generation in Argentina
Consumers actively express their views on social media
Due to soaring inflation Argentinians are actively looking for bargains
Older generations are most affected by the need for cost savings
Reputable brands remain top of the list
Gen X consumers are most attracted by well known brands
Argentinians subscribe to digital platforms for streaming content
Consumers are planning to continue spending on health and wellness as top priority
Gen Z foresee increasing spending on education the most
With booming inflation , Argentinians are concerned about their current financial situation
Younger generations say that their liabilities exceed assets
Gen Z  expects to save more money
Consumers in Argentina actively manage data sharing and privacy settings
Half of baby boomers state that tailored promotions utilising their search are intrusive
Messaging apps or platforms integral part of online presence
Millennials are most active in watching videos online at least weekly
Millennials regularly write reviews and buy products online
Argentinians follow or like companies' social media feeds or posts
Gen X are most likely to talk to customer service online

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!