The large migration of people from Eastern Europe to the United Arab Emirates due to the war in Ukraine is helping to drive growth of traditional cheeses in that region. Suppliers are expected to create new flavour launches and varieties of cheese catering for both new and existing consumers, with these accompanied by health and wellness claims.
Consumers are increasingly placing a greater emphasis on health and wellness, leading them to consciously reduce their dairy intake, as overconsumption of dairy products is perceived as detrimental to health. Over the forecast period, an increasing number of players are expected to introduce healthier cheese variants and cheese snack mix options targeted at children.
In July 2024, Puck launched its limited edition flavour jar: Zaatar cream cheese available at select retailers in the United Arab Emirates, the Kingdom of Saudi Arabia, Oman, Kuwait, Bahrain and Lebanon. The product embodies a fusion of tradition and innovation and aims to provide convenience and add a fresh, exciting element to the breakfast table by combining the rich creaminess of Puck cream cheese with the region's popular ingredient, zaatar.
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Understand the latest market trends and future growth opportunities for the Cheese industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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