Banja Luka in Bosnia and Herzegovina

July 2024

The Banja Luka in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Banja Luka in Bosnia and Herzegovina is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Banja Luka in Bosnia and Herzegovina helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Banja Luka in Bosnia and Herzegovina market research report includes:

  • Major Banja Luka cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Banja Luka in Bosnia and Herzegovina in Banja Luka report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Banja Luka?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Banja Luka in Bosnia and Herzegovina

HEADLINES

Chart 1 Banja Luka City Scorecard Rankings Among 124 Eastern Europe Cities
Summary 1 City Scorecard Compared to and 2023
Chart 2 Key Banja Luka Population Indicators Compared to Bosnia and Herzegovina and Eastern Europe 2023
Chart 3 Banja Luka Population Growth Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 4 Banja Luka Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2018-2028
Chart 5 Banja Luka Population by Age and Sex 2023
Chart 6 Banja Luka Consumer Expenditure per Capita Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 7 Banja Luka Consumer Expenditure Structure 2023
Chart 8 Key Banja Luka Digital Consumer Statistics Compared to Bosnia and Herzegovina and Eastern Europe 2023
Chart 9 Digital Consumer Historic Growth and Forecasts in Banja Luka 2018-2028
Chart 10 Banja Luka Disposable Income per Household Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 11 Number of Households by Disposable Income Band in Banja Luka 2018/2023/2028
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Banja Luka: 2018-2028
Chart 13 Banja Luka Household Possession of Kitchen Durables Compared to Bosnia and Herzegovina and Eastern Europe 2023: % of Households
Chart 14 Banja Luka Possession of Entertainment Electronics Compared to Bosnia and Herzegovina and Eastern Europe 2023: % of Households
Chart 15 Banja Luka Household Possession of Other Durables Compared to Bosnia and Herzegovina and Eastern Europe 2023: % of Households
Chart 16 Banja Luka GDP per Capita Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 17 Banja Luka Real GDP Growth Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 18 Banja Luka Inflation Compared to Bosnia and Herzegovina and Eastern Europe 2018-2028
Chart 19 Banja Luka Labour Indicators Compared to Bosnia and Herzegovina and Eastern Europe 2023
Chart 20 Economically Active Population and Unemployment Rate in Banja Luka 2018-2023
Chart 21 Banja Luka Labour Productivity Compared to Bosnia and Herzegovina and Eastern Europe 2018-2023
Chart 22 Number of Airport Passengers in Banja Luka 2018-2023
Chart 23 Automotive Circulation in Banja Luka 2018-2023
Chart 24 Banja Luka Transport Possession Compared to Bosnia and Herzegovina and Eastern Europe 2023: % of Households
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