Our industry experts in Australia and New Zealand provide analysi...
Our industry experts in Australia and New Zealand provide analysis, specialist knowledge and essential market data unavailable elsewhere, to build the most accurate understanding of current trends and future prospects.
In 2023, retail value sales of sun care products recorded modest growth. According to a study conducted by Cosmetics New Zealand in September 2022, the majority of New Zealanders have not adopted sunscreen in their daily routines. In the summer, the…
In 2023, retail value sales of skin care products recorded steady growth. This was largely driven by inflationary pressures, however, as volume sales were muted. Innovation has been a key driver of growth in skin care and recent product launches have…
Consumers in New Zealand were found to spend more cautiously in 2023 due to rising living costs, which limited growth in premium beauty and personal care. Many consumers found that they were spending more on everyday necessities and as a result were…
In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists.…
Men’s grooming in New Zealand saw a fall in both retail value and volume sales in 2023. There was little product innovation and there were few new product launches in men's grooming in 2023. Across most subcategories, mainstream brands continue to be…
In 2023, well-established mainstream brands in mass beauty and personal care benefited from the complex economic environment. Households in New Zealand experienced large increases to living costs due to increases in interest payments and grocery food…
In 2023, retail value sales of hair care in New Zealand recorded negligible growth, while volume sales declined. According to data published by Stats NZ, the cost of living for an average household in New Zealand rose by 7% over the 12 months up to…
Fragrances recorded modest retail value sales growth in 2023, whilst volume sales declined. Rising living costs and inflationary pressures were top of mind for consumers in 2023. As consumers tried to stretch their budgets to purchase everyday…
Similar to other personal care staples, sales of products in the depilatories category were also impacted by the rising cost of living in 2023. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the…
In 2023, retail value sales of deodorants in New Zealand registered stable growth, while volume sales declined. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023.…
Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…
Retail value sales of beauty and personal care products recorded solid growth in 2023. This increase was largely driven by inflationary pressures, however, as volume sales saw a decline. According to Stats NZ, the cost of living for an average…
Retail value sales of bath and shower products recorded solid growth in value terms in 2023. This growth was largely driven by inflationary pressures, however, as volume sales declined. According to Stats NZ, the cost of living for an average…
In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
In 2022, sun care continued to benefit from Australia’s strong message regarding exposure to the sun, with many local consumers cautious about the effects of staying out in the sun for too long and taking a proactive approach to looking after their…
Both retail volume and current value growth rates of skin care notably slowed in 2022 when compared to 2021’s more dynamic performance. Purchase frequency began to normalise, as local consumers returned to pre- pandemic lifestyles. This translated…
The expansion of beauty specialists in Australia helped to drive sales growth of premium beauty and personal care in 2022. Prior to the emergence of the pandemic, the channel witnessed a steady increase in value share across most categories, and…
While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with…