Australasia

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF…

In 2023, skin care in Australia witnessed robust growth, with both mass and premium segments showing positive trends. However, the pressure of rising living costs continued to impact consumers' discretionary spending, prompting a shift in…

In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the…

In 2023, oral care in Australia experienced a stabilisation in demand, with local consumers showing a growing interest in products that offer more than just basic oral hygiene benefits. One notable trend driving this shift is the increasing focus on…

Men’s grooming in Australia has experienced significant value growth in recent years, fuelled by increasing awareness of men’s wellbeing and a greater focus on personal grooming and appearance. This trend is partly influenced by societal shifts and…

Despite the persistent impact of cost-of-living pressures over 2023, beauty and personal care in Australia showed resilience. Local consumers did not necessarily reduce their purchases of beauty products but instead sought more affordable options.…

Hair care in Australia experienced steady growth, driven by the ongoing skinification trend. The latter continued to influence category development, with an increasing number of hair care products incorporating premium skin care ingredients to…

Fragrances in Australia experienced a notable upsurge in demand throughout 2023, building upon the recovery observed the previous year. This growth trend was largely driven by pent-up demand resulting from the pandemic, as social activities resumed.…

Amid a cost-of-living crisis, consumer focus on value has heightened in Australia. There is growing demand for multifunctional products that offer both value and convenience. Recent product innovation in depilatories has focused on skin care…

Just as consumers are tailoring their choice of fragrance to suit various occasions, they are now applying a similar approach to selecting deodorants in Australia. Rather than relying on one deodorant exclusively, local consumers are building…