Analgesics will continue to see stable growth throughout the forecast period, with Norwegians steadily increasing the amount of painkillers that they consume. This is largely a result of an ageing population, and the kinds of chronic pain associated with ageing and age-related conditions, and sedentary lifestyles, with computer use leading to back pain, as well as hand, wrist, and finger pain due to typing, and headaches due to prolonged screen time.
Innovation is expected to remain limited in systemic analgesics during the forecast period due to the dominance of Paracet and Ibux from Karo Pharma. These two brands, which account for the majority of sales, are recommended by health professionals, and are trusted by most Norwegian consumers.
While topical analgesics/anaesthetic is also a consolidated category, with two brands Voltarol and Ibux driving sales, it is subject to a very strong lifestyle trend, namely the continued rise in interest in exercise. Outdoor activities are seeing a particularly marked increase in popularity, which is set to result in more cases of muscle and joint pain.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See All of Our DefinitionsThis report originates from Passport, our Analgesics research and analysis database.
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