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Evolution of Loyalty in Foodservice

7/1/2024
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The pandemic drove restaurants to digitalise, leading to new engagement strategies focused on loyalty schemes and customer retention. In the highly fragmented foodservice industry, where 91% of outlets are independent, competition and differentiation are vital. This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.

Discover more insights on our dedicated Loyalty page or in our report on the State of Consumer Foodservice Loyalty Programmes and Opportunities for Expansion.

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