Africa Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Africa.

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Customer Loyalty in the MEA Region: Innovations and Insights

Euromonitor International

Euromonitor International

19 Mar 24 | GST: 12:00 PM

Loyalty programmes are a powerful tool that can help you build strong customer relationships. Sign up for this webinar to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.

Article

"African Beauty" Trend Creates Opportunities for Beauty and Ingredient Players

Kauthar Jakoet

Kauthar Jakoet

28 Nov 23

African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Defined as a multi-dimensional concept that looks at the continent’s rich history when it comes to beauty rituals and self-expression, the trend highlights the notion that many beauty and personal care products do not address the specific needs of African consumers.

Article

Beyond Booking: How Technology is Reshaping Travel in the Middle East and Africa

Christy Tawii

Christy Tawii

15 Nov 23

Digitalisation is revolutionising the travel and tourism industry in the Middle East and Africa. Today's tourists are seeking unique and immersive experiences, driving travel businesses to harness cutting-edge technologies to meet these evolving demands. These innovations are more than simply tools; they are redefining how travellers plan, book, and experience their journeys, thereby disrupting traditional business models.

Article

Why Investing in E-Commerce Development in Emerging Markets Matters

Rabia Yasmeen

Rabia Yasmeen

2 Nov 23

When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.

Article

Key Consumer Foodservice Trends for Asia Pacific, Western Europe, Latin America and The Middle East and Africa

Jeremy Roberts

Jeremy Roberts

26 Oct 23

Consumer foodservice was one of the industries most badly impacted by the pandemic and its slew of restrictions, recording major losses across regions. It has been recovering in most areas of the world since the pandemic, although the recovery is starting to slow, due to high inflation rates pushing up costs and eating into consumers’ disposable incomes.

Article

East Africa - The Rising Economic Jewel of Sub-Saharan Africa

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

28 Sep 23

Between 2022-2040, East Africa is predicted to record faster economic growth than sub-Saharan Africa at large and other Asian economies that are experiencing rapid industrialisation. However, like in other parts of sub-Saharan Africa, the region will still need to grapple with major challenges, including widespread poverty and political instability.

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