Middle East Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in the Middle East.

Editor's Choice

Latest Content

Webinar

Customer Loyalty in the MEA Region: Innovations and Insights

Euromonitor International

Euromonitor International

19 Mar 24 | GST: 12:00 PM

Loyalty programmes are a powerful tool that can help you build strong customer relationships. Sign up for this webinar to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.

Article

Digital Payments in the Mobility Industry – Where and How to Play Next?

Rabia Yasmeen

Rabia Yasmeen

11 Jan 24

Consumer preference for seamless payments in most daily activities has also increased the adoption of digital payment solutions for mobility. As consumers expect an integrated, convenient, and secure payment solution, this has opened up the mobility sector as an avenue of payment innovation and partnership among payment specialists and mobility service providers across public and private sectors.

Article

How Gamification is Reshaping Loyalty Programmes in the Middle East

Mehrnoush Shafiei

Mehrnoush Shafiei

29 Nov 23

Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.

Article

Beyond Booking: How Technology is Reshaping Travel in the Middle East and Africa

Christy Tawii

Christy Tawii

15 Nov 23

Digitalisation is revolutionising the travel and tourism industry in the Middle East and Africa. Today's tourists are seeking unique and immersive experiences, driving travel businesses to harness cutting-edge technologies to meet these evolving demands. These innovations are more than simply tools; they are redefining how travellers plan, book, and experience their journeys, thereby disrupting traditional business models.

Article

Why Investing in E-Commerce Development in Emerging Markets Matters

Rabia Yasmeen

Rabia Yasmeen

2 Nov 23

When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.

Article

The United Arab Emirates and Saudi Arabia: Low Inflation Amid Global Turmoil

Euromonitor International

Euromonitor International

24 Jul 23

The United Arab Emirates and Saudi Arabia are exceptions to global inflation trends due to factors such as high profit margins, low sales tax, franchising dominance, discounters and local manufacturing, regulatory changes, oil prices and state spending, in addition to exchange rate and interest rate dynamics. These factors have helped maintain price stability and low inflation rates in these economies, despite global turmoil.

;