Technology breakthrough especially in AI, lifestyle change after pandemic, and rise of Gen Z have been driving “Digital Living”, “Shopper Reinvented” and “Personalisation” megatrends in Asia Pacific. East Asian development has been impacting and localizing in Southeast Asia and South Asia. With fewer privacy concerns, consumers in emerging markets are more open to innovations such as AI avatars, metaverse services, and automated personalisation.
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This report comes in PPT.
The metaverse came closer to customers in Asia Pacific, with use cases being actively explored and tested by banks and travel enterprises for example. Generative AI will play a critical role to improve visual quality. Digital living in Asia Pacific also manifests in applying online technologies to benefit offline living, such as Augmented Reality (AR) tools facilitating customers to choose products for fashion and home.
Enterprises in Asia Pacific prioritise customer-centred designs to drive engagement and cost optimisation by applying new technologies, such as unmanned stores
They have been doubling down research and development, embracing new ways of selling, such as AI avatars, destination stores, after-sales cross-promotion, etc.
More than half of Asian respondents prefer personalisation. Without understanding customers, selling standard or irrelevant products will reduce trust.
Businesses have begun to leverage the power of analytics automation for customer profiling. Also, leaders provide self-service in apps for customers to understand themselves better such as skin conditions, building online communities.
Coupled with advancement in analytics, cloud and API, rapid development in artificial intelligence (AI) made the implementation of innovation concepts in three key megatrends gain in momentum regionally.
Key developments include AI avatars, metaverse services such as banking, shopping for home products and fashion, and automation in personalised services.
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