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Why Should Consumers Be Loyal?

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Large increases in commodity prices and the cost of living in Central and Eastern Europe are cutting into household incomes. The question of gaining consumer loyalty influences businesses more than ever before, because consumers have an abundance of information and products to choose from today.

Leading CEE business executives from IKEA Retail, Mercator-S and PHH Group discuss how to keep customers coming back in Euromonitor’s webinar ‘Building Resilience During Economic Uncertainty in CEE’ 
Check out the latest regional article to know how uncertainty is impacting consumer behaviour, brands and retailers’ performance in CEE.

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