Editor's Choice
The NIO Way to Amplify Customer Loyalty in China’s EV Market
Prudence Lai
Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.
Unleashing the Power of Play: Gamification Brings the Fun In-Store
Paula Goni
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.
How are E-Mobility Brands Embracing Loyalty?
Fransua Vytautas Razvadauskas
The automotive industry is shifting to an electric future with an estimated 21% of new passenger car registrations projected to be electric in 2024. With an increasingly competitive and maturing industry, companies are looking to seize their customer base through engaging, targeted and unique loyalty provisions.
Enhancing Loyalty Through In-Store Innovation: Five Key Trends from Supermarket Trade Show 2024 in Japan
Sachi Kimura
The 58th Supermarket Trade Show 2024 (SMTS2024) was held in February 2024 in Tokyo, Japan. Organised by the National Supermarket Association of Japan (NSAJ), the exhibition has a reputation for fostering connections among diverse stakeholders in the grocery sector. In addition to presenting on the topic of customer loyalty during the event, Euromonitor International has identified five pivotal trends to shape the future of customer loyalty within the grocery retailing space in Japan.
Flight into the Future: Lufthansa Launches Web 3.0 Loyalty Programme
Nadejda Popova
Deutsche Lufthansa AG (Lufthansa) is one of the leading airlines worldwide, and has been proactively transforming its loyalty programme. With the help of Web 3.0, the airline aims to maximise brand engagement and revenue streams, increase relevance and customer base, and better navigate consumer behaviour
Loyalty: Top Trends Set to Dominate in 2024
Nadejda Popova
Amid changing consumer preferences, income polarisation and evolving loyalty landscape, 2024 is expected to drive transformative new loyalty trends, which will dominate and redefine the status quo.