Loyalty Explore the evolving customer loyalty landscape from a multi-industry perspective. Gain insights and learn how to boost retention, increase engagement and future-proof your strategies with our thought leadership.

Editor's Choice

Article

Flight into the Future: Lufthansa Launches Web 3.0 Loyalty Programme

Nadejda Popova

Nadejda Popova

8 Feb 24

Deutsche Lufthansa AG (Lufthansa) is one of the leading airlines worldwide, and has been proactively transforming its loyalty programme. With the help of Web 3.0, the airline aims to maximise brand engagement and revenue streams, increase relevance and customer base, and better navigate consumer behaviour

Article

Loyalty: Top Trends Set to Dominate in 2024

Nadejda Popova

Nadejda Popova

29 Jan 24

Amid changing consumer preferences, income polarisation and evolving loyalty landscape, 2024 is expected to drive transformative new loyalty trends, which will dominate and redefine the status quo.

Article

Rewards Redefined: Innovating Customer Interaction For Lasting Loyalty

Prudence Lai

Prudence Lai

20 Dec 23

Economic headwinds impact consumer spending habits as discretionary spending reduces. Brands are ramping up loyalty strategies for efficient client acquisition and retention in face of shifting consumer preferences by introducing innovative loyalty rewards and incentives. Amidst intense competition, having an attractive and innovative reward structure is essential to differentiate and entice consumers to connect and engage with the brand.

Article

Ecosystems Unlock New Opportunities for Customer Loyalty

Alex Jarman

Alex Jarman

6 Dec 23

Loyalty ecosystems are a quickly growing form of loyalty programme. Ecosystems connect the loyalty programmes of multiple brands within a company or even programmes across different companies. This article explores why companies are moving to the ecosystem model, how ecosystems develop, and the benefits they offer to companies. Using data from Euromonitor’s Voice of the Consumer: Loyalty survey, it also explores why ecosystems appeal to consumers who are highly engaged with loyalty programmes.

Article

How Gamification is Reshaping Loyalty Programmes in the Middle East

Mehrnoush Shafiei

Mehrnoush Shafiei

29 Nov 23

Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.

Article

Unlocking Regional Growth: Yuu Rewards’ Winning Loyalty Partnership Strategies

Sachi Kimura

Sachi Kimura

14 Nov 23

Building a new programme from scratch in a new market can be very costly. A partnership with a local loyalty programme can help when implementing or expanding a loyalty rewards system in other markets, and in acquiring a new client base and community. When considering partnerships, it is important to think about partner brand presence in the market as well as how local consumers perceive the brand.

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