Flavour Trends and Innovation: Classic Flavours with Strongest Staying Power
Jared Conway
Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
第一回Passportユーザー会、開催！
Taro Yamato
2024年6月14日、梅雨前の30℃を超える日に、「第一回Passportユーザー会」を開催しました。ゲストスピーカーにお迎えしたヤマハ株式会社の濱崎様から、ヤマハ社内でのデータ活用手法とユーロモニターの市場調査データベース「Passport」のベストプラクティス事例をご紹介頂いたのち、参加者の皆さまで交流を深めていただきました。
今後5年間で生活は良くなる：最新調査が明らかにした消費者の声
Connor Malloy
2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52％が「自身の生活は今後、より良くなる」と感じ、58％は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
Evolution of Loyalty in Foodservice
Euromonitor International
This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
Marguerite LeRolland
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.
Unlocking Potential in Retail by Embedded Finance
David Zhang
The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
“蔚来”之路：高粘度私域运营解密
Prudence Lai
汽车企业正在摸索客户交互新方法，以此提高消费者的品牌忠诚度。中国智能电动汽车品牌蔚来正逐渐摒弃传统的经销商模式，采用用户运营模式来助力获客，通过建立自己强大的“超级粉丝”社区，帮助提高客户忠诚度。蔚来的成功源于其新颖的忠诚度战略，通过满足当地社群的需求，超越了竞争对手。
Key Trends Shaping the Future of Cities
Aleksandra Svidler
As the world continues to urbanise rapidly, the share of global population living in cities is projected to reach 64% by 2040, up from 57% in 2023. This growth highlights the need for innovative and sustainable solutions to boost urban liveability, resilience and efficiency. Digital cities, accelerating climate action, and strategic planning are the key trends shaping the cities of tomorrow, vital for enhancing the quality of urban life and offering opportunities for businesses.