For 9 years, Cleaning Products Latin America has been the leading conference that brings together experts and decision makers from across the cleaning products supply chain to discuss trends and challenges, growth opportunities, and new ideas that are inspiring and progressing continued improvement and innovation within the commercial, household, and personal care sectors in Latin America.
Session title: Outlook for Regional Home Care Industry and Opportunities Amid New Consumer Reality
Session description: During the last few years, as the region grappled with inflationary pressures affecting a broad range of mass consumption categories, the Home Care industry has faced new challenges. Addressing the needs of consumers who are actively seeking both affordability and quality has become a priority. Deeply understanding the Latin American consumer – their values and purchasing habits – is essential. Embracing circular economy principles within innovation initiatives is pivotal. This strategy not only aligns with sustainability goals but also addresses the demand for environmentally responsible products. By integrating these principles, companies can discover new opportunities and adapt more effectively to the evolving market dynamics.
Date and time of the EMI session: 25 June 2024, 09:00-09:30 (GMT- 6)
Name and title of speaker involved: Jorge Araya, Consultant
Register HERE.
