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AnugaFoodTec Cologne 2024

Germany - Koelnmesse GmbH Messeplatz 1 50679 Köln
Javier Muñoz Profile Picture
Javier Muñoz Analyst

Session date and time:

19 Mar 24 | CET: 12:15 PM - 22 Mar 24 | CET: 12:45 PM

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Anuga FoodTec is the most important information and business platform for new concepts and innovative developments in the international food and beverage industry. It is the world's only supplier fair that competently covers all aspects of food and beverage production - from process technology and filling and packaging technology to food safety, packaging, digitalisation and intralogistics. As a new sector, there will be an exhibition area for environmental technology and energy for the first time in 2024.

Session title: Global Consumer Trends: B2B implications for a new food system
Session description: Leveraging Euromonitor's popular Global Consumer Trends report, this presentation provides an overview of the consumer-driven trends expected to have the most impact in 2024 and the implications for businesses across the value chain, with supporting data. These trends provide insight into changing consumer values and how that impacts the path to purchase for the year ahead. From the emerging use of AI tools to the influence of political and social issues, the presentation will dive into six distinct trends to discuss how B2B businesses can best prepare themselves for a changing market environment in 2024.
Date and time of the EMI session: 19-20-21-22 March 2024, 12:15-12:45 CET
Name and title of speaker involved: Javier Muñoz, Senior Research Analyst
Register HERE

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