The forecast period is set to challenge writing instruments, with new workplace and education dynamics reshaping demand for such products. Given the importance of the back to school season, some players are investing in education-oriented endeavours to better engage with consumers.
In the world of luxury writing instruments, players are likely to keep an eye on relevant pop culture events to inspire new product development or collaborations, in the same way luxury players in fashion and other personal accessories found success by tapping into themes such as Barbiecore following the Barbie Movie in 2023. In 2023, US consumers were intrigued by Formula One racing, and some players have already taken the opportunity to combine the worlds of luxury writing instruments with sports cars.
Another aspect threating the future of traditional writing instruments is digitalisation. While there are cognitive benefits to handwriting notes, there are organisational benefits to digital notes, which is encouraging consumers to explore options such as digital notebooks, smartpens, or a combination of a tablet with a stylus, such as an Apple iPad and Apple Pencil.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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