An optimistic performance and full recovery are expected for writing instruments in both retail volume and current value terms in the forecast period. In addition to strong growth for colouring, one of the factors supporting growth is expected to be the increasing presence of luxury brands.
Despite the end of the pandemic, retail e-commerce is set to maintain growth in 2023, and this trend is likely to continue in the forecast period. The wide brand and product range, competitive prices, special deals and promotions, and improving delivery services mean that many consumers are reluctant to return to store-based retailing.
Writing instruments in Thailand is likely to remain very fragmented; in 2023, no player is expected to account for a double-digit value share, and the smallest players, included under “others”, are set to account for more than half of sales. Therefore, strong price competition is expected to be seen.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!