Writing Instruments in Singapore

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Writing Instruments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Writing Instruments in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Writing Instruments in Singapore?
  • Which are the leading brands in Writing Instruments in Singapore?
  • How significant is tourism in determining sales and demand for Writing Instruments in Singapore?
  • How are COVID-19 and global recession impacting demand for Writing Instruments in Singapore?
  • In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?
Download Table of Contents

Writing Instruments in Singapore - Category analysis

KEY DATA FINDINGS

Markers and highlighters sees the strongest growth in writing instruments
Pilot Pen continues to lead writing instruments, as school children continue to use mass products
Metallic ink pens continue to be popular, as retailers launch more new variants and pack sizes
Digitalisation expected to limit growth in writing instruments, but not drive volume decline
Manufacturers of writing instruments likely to collaborate with popular animations in their aim to drive growth
Personalisation set to rise within writing instruments, with customisable features
Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
Table 2 Sales of Writing Instruments by Category: Value 2018-2023
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028

Personal Accessories in Singapore - Industry Overview

Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
Table 13 Sales of Personal Accessories by Category: Value 2018-2023
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Writing Instruments

  • Colouring
  • Markers and Highlighters
    • Graphite Pencils
    • Mechanical Pencils
    • Ball Point Pens
    • Fountain Pens
    • Roller Ball Pens
    • Pen Inkwells and Refills
    • Pencil Lead Refills
    • Other Writing Accessories

Writing Instruments

Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.

See All of Our Definitions
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This report originates from Passport, our Writing Instruments research and analysis database.

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