Writing instruments is encountering challenging growth prospects, largely attributed to the enduring influence of digitalisation. A decline in consumers favouring pen and paper over electronic alternatives contributes to this trend.
In response to escalating environmental concerns within personal accessories, manufacturers in writing instruments are actively addressing ecological impacts. Companies like Lamy have introduced pens – such as roller ball and ballpoint variants – that use 40% fewer materials in their production as of 2023.
Amidst the prevalence of digital media, there has been a resurgence in colouring activities during the COVID-19 pandemic, attracting new consumers. Despite potential threats posed by digital means to Dutch children, there is a noticeable shift in parental attitudes.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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