Although in 2023 Bic is set to remain the leading brand in writing instruments in South Africa, it is becoming an increasingly competitive category. The reason for this is that such products are available in various retail channels in the country.
Stationery enthusiasts are always looking for unique writing instruments for their collections. Many are now turning to the Chinese mobile app Shein to purchase these items, which has seen an exceptional increase in popularity in the country.
Writing instruments is set to see higher current value growth in the forecast period. One growth opportunity is likely to be licensed stationery, including Disney licences.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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