The shift towards digital learning and the use of technology in schools and universities, which was accelerated by COVID-19 pandemic, has had a significant impact on the demand for traditional writing and colouring instruments, as laptops and tablets for in-class and homework assignments, along with the rise of digital art, become increasingly commonplace.
The convenience and competitive pricing offered by online retailers make e-commerce an attractive option for purchasing school and office supplies, including writing and colouring instruments. The ability to compare prices across different retailers adds to this appeal.
Poland’s relatively high cost of living is expected to influence consumer behaviour over the forecast period, particularly when purchasing writing instruments, and non-essential, high-end products such as fountain pens are likely to face an uphill battle for relevance. Given the financial strain that the cost of school supplies can place on family budgets, it is anticipated that Polish consumers will increasingly turn to private label products, which often offer better value for money compared to branded writing instruments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!