Taking into account the tough economic situation, with high levels of inflation and heavy downward pressure on disposable incomes and purchasing power, consumers who see writing instruments as non-essentials are likely to limit or eschew purchases in 2024. On the other hand, parents of school age children are expected to continue to see them as necessary, although they may postpone replacement purchases or shift to economy brands.
Changing consumer habits are exerting pressure on the use of fountain pens in Argentina. Children are using fountain pens less and less due to the complications usage entails, such as the need for cartridges, blotting paper and special erasers.
Hypermarkets and, to a lesser extent, supermarkets are well placed to increase their share of retail sales of writing instruments in the forecast period. The major chains increasingly stock their shelves with writing instruments and stationery products in the months of February and March, in preparation for the back-to-school season.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!