The market for writing instruments will continue to see positive growth in constant value terms (2023 prices) during the forecast period, mainly due to the expansion of the child population. While adults have generally shifted towards digital devices for everyday writing tasks, parents will continue to buy writing instruments for their offspring, due to the importance of writing and drawing by hand in terms of fostering creativity and brain development.
Consistent with trends in other industries, players within writing instruments are expected to focus on strengthening their sustainability credentials. Faber-Castell, for example, is committed to using solar panels in several countries and has its own forest in Brazil for pencil production and flora and fauna conservation.
During the forecast period, Faber-Castell is expected to seek to maintain its competitiveness through continued investment in new product innovation. One notable new launch is the Little Creatives range of art materials, which is targeted at pre-school age children aged three to five years.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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