Around two-thirds of Spanish adults have a mortgage and with the latest information from the European Central bank pointing towards a further increase in interest rates it is likely that disposable income will be further squeezed. This is likely to limit spending on writing instruments beyond the basic necessities.
Companies are increasing their investment in their sustainability efforts ranging from switching to more sustainable production practices to using renewable energy. However, due to economic pressures many Spaniards are still not willing to spend more to get a sustainable product, with the focus being more on obtaining the best value.
The Spanish birth rate is not expected to recover over the forecast period with the ageing of the population set to continue. With fewer children being born it is expected that players operating within the category will increasingly focus on other target demographics, especially university students.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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