Manufacturers of writing instruments are expected to place a strong focus on the development of new products in colouring, markers and highlighters with these products having gained significant attention in recent years. Consumers in Malaysian have shown rising interest in these products which are increasingly used for art projects and creativity as well as for practical purposes, such as highlighting text and figures at school and in the workplace.
The rapid expansion in the number of variety stores opening across Malaysia is expected to see the channel capture more customers in writing instruments over the forecast period due to the competitive prices available in these outlets. A growing number of consumers are becoming attracted to these stores which is not only due to their competitive prices but is also thanks to the wide range of products on offer.
An increasing number of writing instruments brands are expected to target consumers with new lines of sustainable writing instruments, with many having already invested in this area. The production of writing instruments like colouring pencils can involve deforestation which has become a growing concern for consumers.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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