Players in writing instruments have been proactively diversifying the distribution channels for such products, given the decreased traffic to offline stores selling stationery. Besides mainstream online retailers such as TMall and JD.
The overall writing instruments category has been facing the challenges of shrinking demand, weakening expectations, and increasing downwards pressure since the launch of the double reduction policy, which aims to reduce students’ academic burden, such as homework and after-school tutoring, especially for primary and secondary school students. On the other hand, in the context of the declining birth rate, the number of primary school students may face decline in the near future, thus it will be highly necessary for players in writing instruments to diversify their portfolios to combat shrinking demand.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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