The constantly declining birth rate in South Korea, and a subsequent decline in the school-age population, are expected to result in a turn to decline in retail volume sales of writing instruments later in the forecast period. According to KOSIS (Korean Statistical Information Service), the total fertility rate in South Korea was 0.
The variety stores brand Daiso is rapidly expanding its outlet network in South Korea, supported by consumers’ increasing pursuit of value for money products amidst intensifying economic struggles. Daiso offers a wide range of writing instruments and stationery at affordable prices, which attract students to binge-shop for stationery.
As stationery companies are experiencing business hardship due to the decline of the school-age population and the expansion of variety stores and hypermarkets, which are taking away customer traffic, they are expected to expand their footprint to overseas markets where the demand for stationery remains stronger than in South Korea. For example, the leading stationery-specialised retailer Alpha, which has been present in South Korea for almost four decades, is now looking to establish a solid store network in Southeast Asia.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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