Writing instruments is anticipated to expand in both volume and current value terms during the forecast period. Nonetheless, not all categories are expected to experience volume growth, and colouring, and markers and highlighters, are set to continue to lead in terms of both volume and value growth.
E-commerce more than doubled its value share in writing instruments during COVID-19, as well as its actual value sales. Despite the complete reopening of bricks-and-mortar stores, e-commerce is expected to continue growing at a double-digit rate in value terms in 2023, as COVID-19 behaviours have persisted.
As consumer awareness of climate change continues to rise, sustainability is becoming an increasingly important demand amongst UK consumers. In fact, Euromonitor International’s Voice of the Consumer: Sustainability survey 2023 revealed that 59% of UK respondents were worried about climate change.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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