Vending, despite its relatively low base, presents promising growth opportunities over the forecast period. While retail current value sales are expected to witness moderate growth, full recovery to pre-pandemic levels is anticipated by 2027.
While vending remains niche in Morocco, its relatively low penetration presents fertile ground for new entrants, especially in peripheral areas. Despite the modernisation of the retail landscape, vending's niche status offers higher growth prospects, particularly in semi-captive environments like schools and offices.
The adoption of cashless vending machines is on the rise in Morocco, a trend expected to continue during the forecast period. With an increasingly banked population and proliferating mobile payment solutions, cashless vending is poised for widespread adoption.
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Understand the latest market trends and future growth opportunities for the Vending industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vending industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vending research and analysis database.
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