Innovation: Food and Beverage in Belgium

June 2024

This report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Belgium report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Belgium report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Monitoring innovation for business growth
The rise of private label supports in-country launches in Belgium
Holistic wellness and sustainability shape F&B innovations in Belgium
New launches in Belgium in 2023: P ackaged food
Holie expands with health-conscious and sustainable breakfast options
New launches in Belgium in 2023: Pet care
Smuldier launches a natural, nutrient-enriched supplement for dogs
New launches in Belgium in 2023: Soft drinks
UK brand Hip Pop claims to produce soft drinks that taste good and do good
New launches in Belgium in 2023: Hot drinks
Pickwick launches variation box with four flavours for every part of your day
New launches in Belgium in 2023: Alcoholic drinks
Tails expands its ready-to-drink line as cocktail trend continues
Supermarkets lead launches while focusing on affordability
Passport Innovation methodology
Euromonitor Innovation definitions
Passport innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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