Skin Care

Skin care was one of the most dynamic categories within beauty and personal care in 2023, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care…

Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all…

2023 was another year of positive volume growth for skin care as the category continues to benefit from the increasing numbers of local consumers performing their beauty routines at home, rather than relying on the services of professional…

Skin care in Indonesia registered a healthy performance in both volume and current value terms in 2023, underpinned by a high level of interest among younger generations. Facial skin care represented by far the largest product area, and as such,…

Skin care products showcased a strong performance in 2023 in Estonia, with double-digit retail value growth and positive retail volume in areas such as anti-agers, lip care and facial cleansing wipes. Despite some level of economic uncertainty,…

Skin care saw double-digit current value growth in 2023. Notably, skin care products are being launched in larger pack sizes. While many creams and lotions used to be only found in 50ml, consumers can now find them in packaging of up to 450ml.…

Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…

In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…

In 2023, despite the end of the zero-COVID policy, skin care in China did not witness the anticipated strong rebound, but instead experienced a modest recovery in the low single digits in current value terms, with actual value sales remaining lower…

Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…