Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While…
Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…
Premium beauty and personal care recorded strong retail current value terms in 2022. The retail current value growth rate was higher than that seen in mass beauty and personal care. The reasons for this performance were, on the one hand, significant…
The premium beauty and personal care category in Cameroon is still niche due to low demand as the target audience remains small. This has been a key reason why it has been a struggle to have established beauty specialists that focus solely on the…
Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…